TiVo One integrates advertising opportunities across all TiVo platforms, maximizing reach, frequency, and revenue potential for partners through a unified, cross-platform user-centric experience.
TiVo faces a critical challenge in delivering cohesive and effective advertising across an increasingly fragmented landscape of platforms and devices. Consumers move fluidly between streaming, linear TV, smart TVs, and automotive screens, yet many advertising efforts remain siloed and disconnected. This results in inconsistent messaging, redundant spending, missed opportunities for personalized engagement, and limited measurement capabilities.
Advertisers need a unified solution that seamlessly integrates cross-platform ad experiences to drive better reach, relevance, and ROI. At the same time, user trust must be maintained by clearly distinguishing ad content and respecting privacy preferences. TiVo One was designed to address these challenges, offering a cohesive, personalized, and privacy-conscious advertising platform that works across all screens and contexts.
TiVo One enables advertisers to connect with viewers from home or car, integrating streaming, linear TV, smart TV, and automotive screens for comprehensive campaign deployment.
Through enhanced graphics and content alignment, users encounter personalized ads that maximize both engagement and relevance. Features like video/image expansion and home page hero ads are strategically positioned to capture attention.
I implemented a clearly visible “Sponsored” label—combined with subtle visual cues such as dynamic backgrounds that blended show posters with the screen and iconography, helping users confidently identify paid content at a glance. These treatments ensured that ads stood out without detracting from the overall viewing experience.
We focused on personalizing ad creative to align with each viewer’s interests and context. I advocated for relevant ads, versus product ads. In the past, TiVo had been mocked for showing bounty apper towel ads in the UI and this would have been an adverse effect on the sophistication of the brand and product. This meant delivering content that was timely, valuable, and—whenever possible—inviting interaction or discovery. Whether through tailored messaging, utility-driven offers, or interactive formats, our approach kept users engaged while upholding clear boundaries between ads and editorial content.
Explored a feature allowing users to scan QR codes presented alongside video ads (with the video shrinking to accommodate the code) for instant access to more information or direct purchase; ultimately not implemented due to negative user feedback on shrinking content, low engagement friction with QR codes, unmet accessibility standards, heavy app and play store transaction fees on purchases, and concern about cluttering the viewing experience or diluting net revenue.
